flourish, but with risk of cheaper, larger grocery stores moving more into the organic foods they may have some competition in the years to come. The book refers to the four P’s which are product, price, distribution (place), and promotion. The first one is product; Whole Foods stands behind each and every one of their products and insures that they are all organic and natural products. They ensure that you are getting the best of the best when you purchase groceries from them, and I really do agree with them. The product they are selling to you is good quality and in my opinion worth the price. Next is price, because you are receiving such a great quality product their prices are a little more expensive than stores such as Walmart or Marcs, but you will notice a difference in quality, customer service, and even cleanliness of the store. It seems as if when you walk into Whole Foods your walking in to a welcoming, clean environment, and unfortunately, I cannot say the same for Walmart. The third P is the distribution, or place, and Whole Foods does a great job of trying to distribute grocery’s in an easily accessible way. They have services if you are in a hurry where you can simply order your grocery’s in the app, and pick them up at the store, or they even have a delivery service! They do their best to ensure their customers are always satisfied and happy. The final P stands for promotion, and the company does a great job in promoting their core values and what they believe in which really helps in drawing in customers. They promote good healthy food and a great environment to shop in. They also have cool gadgets that most stores don’t have such as their almond butter and peanut butter, you literally press a button and watch the raw almonds and peanuts get made into nut butter right in front of you! I always
Lyttle 4 thought that was a super cool touch. They also offer a wide variety of products that most stores don’t have such as healthier flowers, many vegan options, tons of fish, and healthy desserts and juices!
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- Spring '14
- Supermarket, Grocery store, Whole Foods Market