However its not rare can be purchased from the market not costly to imitate

However its not rare can be purchased from the market

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However, it’s not rare (can be purchased from the market), not costly to imitate (companies with certain capital is able to imitate) and substitutable (once more advanced equipment is developed, it could be replaced). This asset helps Brooklyn Brewery to generate average return. In 1995, a self-distribution division is developed by Brooklyn Brewery, which is valuable because they now have 100% control over the distribution and bartender can be well-educated on different beer’s style and flavors. There was no brewer that have its own self-distribution system, so it’s rare. A large amount of capital is required to imitate the system and this can’t be substituted. In conclusion, the self-distribution is the core competency of Brooklyn Brewery and it’s the sustainable competitive advantage. Strategic alternatives with pros and cons Business level strategy Brooklyn Brewery targeted a broad market and aim to create value for customers on industry- wide basis instead of a narrow customer group. They took some distinctive actions in terms of different tastes and responsive customer service, but they don’t have the lowest costs. A differentiation leadership is best described business level strategy for the firm. Brooklyn Brewery averaged a dollar or two higher than other brands. They interact directly with consumers to test novel beers before products came to market rather than what they think what to produce. Brooklyn Brewery has many product lines: Perennials, Seasonals, 750ML bottles, Quarterly Experiments, Brewmaster Reserve. The advantages of these are they can satisfy different tastes
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of costumers and differentiate from other companies. Also, inviting customers to test the flavor gives them a sign that Brooklyn cares about customers. Brooklyn lager ranked no.1 “best tasting” among 69 craft beers. The cons are high costs, such as R&D, new equipment, production. References McCarthy, J. (2017, July 19). Beer Remains the Preferred Alcoholic Beverage in the U.S. Retrieved from - beverage.aspx
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  • Fall '14
  • The Road, Brewing, Brewery, Beer style, Brooklyn Brewery, Barley wine

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