Obtaining relevant resources for implementation Involving your organisations

Obtaining relevant resources for implementation

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Obtaining relevant resources for implementationInvolving your organisation's team with relevant aspects of the international marketing plan,will ensure they have sound knowledge of the goals and objectives and are able toaccommodate queries and issues as they arise. This will contribute to the overall success ofthe international marketing campaign.Procedures need to be implemented to capitalise on all aspects including follow on service, ifapplicable.Customers' requests could include:informationwarranty details and repairs (if applicable)servicing of an itemexchanges/refunds.Ensuring resources such as action plans, policies and procedures are in place will assist theimplementation of international marketing activities to run as smoothly as possible.Other resources could include:human resourcesfinancial resourcescontributions from suppliers and or partnersABN:80 126 576 896National Provider Code:91412CRICOS Code:02978CVersion: {_UIVersionString} Doc ID:ACCACA01-1-2695Page 44 of 82
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We have discussed human resources, but is that the only resource needed forimplementation?Consider other resources that will contribute to the overall success of the marketingactivities.Following is an example of a table which can be used to list team members' roles andresponsibilities:ABN:80 126 576 896National Provider Code:91412CRICOS Code:02978CVersion: {_UIVersionString} Doc ID:ACCACA01-1-2695Page 45 of 82
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Roles and responsibilitiesMarketing mixtasksPersonnelrequiredResourcesTimesanddatesLocatione.g. email potential customers to create awareness of new servicesJohn SmithList of potential customers01/02/2010 – 03/02/2010OfficeABN:80 126 576 896National Provider Code:91412CRICOS Code:02978CVersion: {_UIVersionString} Doc ID:ACCACA01-1-2695Page 46 of 82
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ActivityReferring to your organisation, what resources are utilised and will these benefit the Water-Logged Company implement international marketing activities?Remember to collect resources and make detailed notes for future reference.Organising the teamWhy is it important to ensure the team have a clear understanding of their roles andresponsibilities with regards to the action plan of marketing activities?What effect will it have on the success of the project if the team is not organised?Scenario: Overwhelming response!Imagine an extremely successful campaign of international marketing activities that createdso much interest that extra staff were hired to cope. This creates new aspects that need tobe considered. The new staff need to be trained, they need to be on the ball with theirproduct knowledge, otherwise the opportunity to capitalise on the fantastic marketingresults would not be as successful as it could be.
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