The Michelle Obama Campaign.edited.docx

Times where everyone conducts everything online the

Info icon This preview shows pages 14–16. Sign up to view the full content.

times, where everyone conducts everything online the incorporation of social media and internet platforms were helpful in her campaign (Esposito et al., 2013). Word of mouth also ensured that the messages spoken about obesity reached as many people as possible Special techniques to maximize effects The inclusion of real-life characters and the use of prominent personalities was an effective strategy that made sure that people took an interest in the campaign. Both persuasive appeals and reality perspectives were among the designs of the Michelle Obama’s campaign. Initially, the first unique technique used was the experts backing. The experts backed up the drive to help maximize its effects on the target audience. From the Rule of thumb, it can be connoted that when the subject is not a person’s specialty, then the person should surround themselves with experts who are well versed in that field. Michelle Obama is one very wise lady who would not like to take any chances which would compromise the effectiveness of the campaign. She surrounds herself with experts from various departments be it the public health department, the sales and marketing departments, the hospitality industry among many other departments. Sam Kaas, the chef of the Obama family since way back when they lived in Chicago, was among the most senior executives on her team. She understood the need to have a healthy diet and therefore to have the expertise of a renowned food professional like Sam Kaas, was a bonus score in the
Image of page 14

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

THE MICHELLE OBAMA CAMPAIGN 15 obesity campaign. The works of Kaas are evident in the battle because he advocated for a healthy diet which includes the regular consumption of fruits and vegetables. The creation of alliances among major vital players was the second individual technique embraced by Michelle Obama in her Let’s Move campaign. Michelle considered the food industries as her allies. This didn’t stand well with her critics because since the campaign was innovative, it gained a bit of controversial attention when instead of sidelining food industries as public enemies concerning eating health, the productions were made allies. She refused to play the divisive strategy instead she believed in the goodness of creating alliances which would stand together against the nationwide crisis of obesity. Among the associated companies, was Wal- Mart. Wal-Mart is considered to be the largest food supplier company in the United States (Georgiadis, 2013). Consolidated efforts were enhanced between her campaign and Wal-Mart to help in fighting the obesity menace. The company was advised to cut portions of the salt, and the sugars in the foods supplied. Alliances were also fostered with bottled water companies to educate the American people on the importance of consuming water. Water is helpful in lowering the calories in the body, and it also helps in the digestion process. Drinking enough water suppresses the need of wanting to eat large portions of food. Most medical practitioners in a diet
Image of page 15
Image of page 16
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern