2. ______Geographic segmentation is the newest form of segmentation.3. ______In a buyer’s market, supply exceeds demand.4. ______Aware that women control 80 percent of consumer spending, Amazon created Amazon Mom. This is an example of demographic segmentation.5. ______Person marketing is visible in political campaigns.6. ______Not-for-profit organizations often avoid partnering with profit-seeking companies.7. ______Advertising campaigns that discourage drug or alcohol abuse are example of cause marketing.8. ______Marketers of services need not be concerned with developing a distribution strategy.9. ______Promotional strategy applies advertising, personal selling, sales promotion, and public relations to achieve its goals of informing, persuading, and influencing purchase decisions alike.10. _____Relationship marketing relies less on customer feedback than does transaction marketing.11. _____Standardizing the marketing mix provides challenges in terms of lowering costs.12. _____The marketing concept focuses on production, not the customer.13. _____Firms generally have only one target market for each product they offer.14. _____Relationship marketing seeks to benefit the sellers, but provides no new benefits to buyers.
Chapter 11 Customer-Driven Marketing 11-1315. _____Geographical segmentation guarantees that consumers in a specific region will all buy the same kind of products.16. _____Value is the customer’s perception of the balance between the quality of goods and services and the prices of those goods and services.17. _____Quality is whatever the customer says it is. 18. _____Millennials are known for making impulse purchases and shopping often.19. _____In marketing products abroad, adaptation lets marketers vary their marketing mix to suit local conditions and preferences.Multiple Choice1.A seller’s market is characterized by:2.If an organization adopts the marketing concept as its general policy, this means that:3.The dividing of a market into submarkets is called: