Laura Franco SalazarS40047423Advanced Diploma of Leadership and ManagementF1 Bargaining power of customers:If the customers are few, they are very well organized andthey agree on the prices that they are willing to pay a threat is generated for the company,since these will acquire the possibility of being planted at a price that seems opportune tothem but that Generally will be less than the company would be willing to accept. In addition,if there are many suppliers, customers will increase their ability to negotiate because theyhave more possibility to change providers of higher and better quality, so things change forcompanies that give the bargaining power to their customers.The PC industry is vulnerable against the buyer’s bargaining power. This is however a mediumthreat . In the past years, clients have had more alternative options to personal computer.