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understanding of the bidding and buying requirements through the different sales. The ideal customer experience would include the customer being prepared, having the necessary documents, as well as proper payment in a manner required for which ever sale they are participating in. The buyers would either know where to receive the information from the website or that while signing up for an account they would be given the opportunity to take a tutorial of the specific to the type of sale they are interested in. Along with the tutorial the customer would receive the appropriate documentation to make them a knowledgeable buyer. Another ideal for the customer experience would be the ability to incorporate any specific documentation that would be needed if they were the winning bidder, in this they would not haveto be disturbed and required to provide it after the sales. With this ideal of incorporating their documentation the customer could also include the how they would like to take title on the property, any financing options that they are going to use, and whether or not they need any additional information. Through this ideal customer experience the interaction between Auction.com and the customer can become much more integrated and even faster.
9Auction.com was founded in 2007 at the same time the housing market was seeing its demise. When the company jumped into selling Real Estate Owned or REO homes it was doing so in a live auction manner. The growth of the company was on the rise and was rising fast. Through the capabilities of the internet and the Auction.com name the company decided that they would offer simulcast events and give customers the ability to bid over the internet against the live audience. After the online bidding was established the company realized that this was thedirection the company needed to go and so in 2010 the REO home sales from Auction.com went completely online. Although during the transition to entirely online the company took on selling the recently foreclosed homes which took place of the REO homes at the live events. Shortly after this the company made a push and in 2013 the foreclosed home sales went to the online marketplace as well. Along with the addition of the foreclosed homes the ability to purchase commercial properties was added. It looked as though this was going to be the end of the live sales for Auction.com and it was going to be running home sales strictly online, but with the housing market crash came a back-up of homes in default. So in 2013 Auction.com jumped in onthe trustee home sales market and this again was the next live avenue. Auction.com’s growth in way of products hit a dead end with the trustee sales until Google capital came on board. Since the investment from Google capital Auction.com has been able to utilize new technologies and now offers what they call first day REO sales. These are newly foreclosed on properties and can be as new as only a few days. With this product Auction.com can offer that investor who was