3.2 Value Chain Analysis of WoolworthsWoolworth’s mission statement specifies how Woolworths “strives to provide consumers with the freshest produce” and “an enjoyable and convenient customer experience”.The three main value-creating functions involved in delivering the firm’s promisesare:1.In-bound logistics: Woolworths is essentially a retailer. Hence it does not produce the products it sells. Instead, it controls the distribution network ofits products. Within this function there are two significant activities which contribute to the firm : Procurement and logisticsProcurementLogistic01/09/2016Trainer : Rajan Mehra2 | P a g e
Advanced Diploma of ManagementStrategic Management BM117 Napatip Wongpiang ID: 1246120Summary of the most important activities within In-bound Logistics2.Operations: This involves two primary activities that ensure customer convenience and value, Quality Assessment and Inventory ManagementQuality-Standardized procedures to detect and remove defectiveproductsInventory Management-P.O.S and EDI technology toensure adequate stock levels at all times-Advanced forecasting methods to pre-empt any sudden increases or decrease in product demandSummary of the most important activities within Operations 3.3 Assessment of Woolworths’ Significant Resources and CapabilitiesSummary of Woolworths Significant Resources and their key components01/09/2016Trainer : Rajan Mehra3 | P a g e
Advanced Diploma of ManagementStrategic Management BM117 Napatip Wongpiang ID: 1246120Our external environment analysesPESTEL Analysis1.Political: The political condition affects the retail industry in Australia and also the performance of our company to a greater level.2.Economic: A decline in the economic market conditions across Australia has affected the performance of our significantly, as there has been the decline in the economic activity in the markets of Australia and New Zealand and us.3.Social: The social factor is also affecting the Australian retail industry in the sense that the organizations operating across Australia have to achieve higher societal and community development because the recent social trends within customers implies that they prefers highly socially responsible organization and by undertaking societal initiatives, the retailers such as Woolworths create significant impact over its customers.4.Technological: The role of technological factor affecting the retail industry and our organization in particular is significant as this can be identified from the fact that our organization has considered the application of green refrigeration technology so that the perishable products can be stored for longer duration of time period.