Opportunities safi also have their opportunities when

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Opportunities:SAFI also have their opportunities when the company wanted or planning to market this newproduct of Safi Miracle Advance. Apart from that, Safi Miracle Advance also has a widermarket when this product is suitable and being produced for both gender men and women andalso for every level of income can afford to buy this product even the lower, middle even thehigh income. Therefore, Safi Miracle Advance is able to reach of any kind of social classperson by taking this opportunity as well. Other than that, SAFI also could enter into a newinternational market such as Indonesia, Singapore or Brunei since the culture is similar toMalaysia and also get high demand from consumers. Furthermore, Malaysianpeople alwayswant a quality and healthy product so that SAFI is one of the Top brand Halal and also havecertificate from the ministry that use the safe ingredients and SAFI ensure that the product ishealthier which do not give side effect. This can be another opportunities for SAFI in order tomarket their product meanwhile increasing the sales.Threats:Every company always have their own threats, same goes to SAFI which there will be theoutside threats that company need to be aware. Such an example, there are competition inbeauty and personal care industry such as Unilever, Shurah, Fair&Lovely and so many more.In conclusion SAFI have to know their competitors very well in order to prevent them to attackon SAFI brands name and make the sales go down when they know SAFI weakness whereSAFI should worry and take the action. This is because the increasing of this beauty andpersonal care become very competitive year to year.8
2.2.2 Product Life Cycle Stage (PLC)Regarding as the graph of PLC above we will see where this new product stages havetaken. Safi Miracle Advance is the new product that have been rebranding or rejuvenatedin order to introduce to new target market. Where if we see from the brand Safi itself it isalready have been known in Malaysia that makes the Safi Brand in Maturity stage. Hencethat, for prevent Safi going or having a risk in decline stage we need to reinvented orrebranding the Safi by produce or introduce the new product of Safi Miracle Advance thathave more better improvement and advantages compare to before. This have coming withbetter features and new packaging that will attract our target audience or market.Therefore as a new product that will be introduce and produce, Safi Miracle Advance willre-enter back in introduction stage.9
On that we will see in every stage (Introduction, Growth, Maturity, and Decline) planning forthis Safi Miracle Advance based on the table below:IntroductionThe marketing strategies will proposed included using 4P’S such product,price, promotion and place. In this stage Safi will used the advertisingmethod such as radio, television, social media, billboard ,print ads andothers selected in order to introduce this Safi Miracle Advance to newtarget market to create the awarenessMaturityFor this stage of maturity Safi will stay maintain the advertising and bemore selected for the best favour media or advertising way but more focuson the direct marketing by opening more franchise or places at the otherstore in wide range not only in urban area. The best thing in this stage Safiwill focus more on sales promotion such giving a great deals or discount

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Term
Fall
Professor
N/A
Tags
Marketing, safi, Safi Miracle Advance, PLAN OF SAFI

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