Bluefly’s business analytics and business intelligence solutions Bluefly has heavily invested in and embraced this technology. It has strived in several ways to collect reliable data through the system that has had controlling influence over major decisions with rewarding outcomes. On Bluefly’s website there is a separate section reserved for customer reviews on various products. Bluefly collects this data and uses it to adjust and make necessary changes aimed at improving service delivery. Customer reviews additionally helps
businesses to learn its progress and performance in different areas as well as implement new decisions. Zappos wireless, mobile computing, and mobile commerce On the other hand, Zappos has made significant progress in applying this technology. This is highly represented in the fact that the company has developed a mobile application that their clients and customers can use to make purchase orders for their products. Additionally, the company is actively represented on the various social media platforms. It has created social media pages with huge following on Facebook, Instagram, Twitter, and Pinterest; all which have contributed greatly towards their marketing. The business took advantage of the fact that these sites are what people mostly use when using their mobile devices hence had to display their products there. Technology Benefit Looking at the benefits, the Zappos company is greatly benefiting from the use of the Wireless, mobile computing, and mobile commerce technology. Mobile commerce has become every part of a business from retails, services, telecommunication and information technology services, and finance (Jain, 2012). It is able to grab so many customers hence increase its market share. If the small brick-and-mortar business adopts such a technology, it will be able to achieve its goal of grabbing so many customers as well become visible online.
- Fall '19