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Strategy (a)– Sign, action and establish the strategic alliance agreement with Java Estate. KPI (plan) – 200 machines installed p.a. KPI (actual) – Agreement signed within the time limit and actioned, but only 180 machines installed in the past 12 months. There was a slower uptake in Northern Territory and North Queensland, due to the tourist slump with the strong Australian dollar.Strategy (b)– Establish a MacVille Melbourne warehouse.KPI (plan) – MacVilleopens in Melbourne within two years after Sydney opens for business. KPI (actual) – Melbourne warehouse is still not open. It is currently being run on the more expensive agency model. Strategy (c)– Set up agents in other states and outsource maintenance contracts.KPI (plan) – Agent agreements and outsource maintenance contractsfor South Australia, Western Australia, Northern Territory, Tasmania, ACT. KPI (actual) – Still no service contractor for Northern Territory. All others met the deadline, although agents in Western Australia, Tasmania and Northern Territory were very expensive.Objective 2–To increase profit margins by 5% from our 2010 benchmark in the next five years. After two years, profit margins have improved by 2%. Some agent contracts and outsourcing contracts are very expensive.Strategy (d)– Instigate bulk buying negotiations to reduce supplierprice.KPI (Plan) – 100% of purchase by the container load. KPI (Actual) – 100%. Volumes have increased to the point that all orders fill a container. KPI achieved in quicker time due to the initial increase in demand.Strategy (e)– Operate all departments at optimum capacity and productivity.KPI (plan) – Wages to turnover ratio of 12.5%. JHITPage 3 of 7
Assessment Task 4BSBMGT616 Develop and implement strategic plansKPI (actual) – 13.8%. Some states still underperforming. Strategy still in line with timetable.Objective 3–To establish the MacVille brand recognition in our key markets over the next five years. After two years, 50% of our target market recognise the brand and 87% of those responding said the brand reaction was very positive.Strategy (f)– Establish social, internet and networking marketing.KPI (plan) – 10,000 clicks per day on the website. KPI (actual) – 12,000 clicks per day. Achieved in half the time allocated. SEO specialist contractor very experienced.Strategy (g)– Join with Java Estate in co-branding cups and cafe banners.KPI (plan) – 100% of cafes with our machine, using our cups.