6 markah Jumlah 35 markah 4 GUIDE FOR ANSWERING ASSIGNMENT QUESTIONS i Guide

6 markah jumlah 35 markah 4 guide for answering

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[6 markah] [Jumlah: 35 markah] 4
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GUIDE FOR ANSWERING ASSIGNMENT QUESTIONS i. Guide Learners are advised to choose a local business organisation that they are familiar with, including the organisation they are currently working for. The proposed product or service to be offered through mobile phone MUST NOT be currently offered by the organisation. As the proposed product or service is in digital form, the market opportunities may be from both local and international. Market strategies must be relevant to the proposed product or service sold through mobile phone. Similarly, the descriptions of roles played by various parties have to be based on the mobile product/service environment. Questions for (c), (d), (e) and (f) may require minimum of two points. Learners are required to provide explanation and justification for each point. General answers that applied to all types of products or services will not be accepted. ii. References Chapter 2 – Market opportunities and Market strategy Chapter 5 – Security Chapter 6 – Payment systems iii. Important Topics Digital product/service characteristics Market opportunity Market strategy Security requirement Payment systems 5
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