Getting started by author name so you have space for

Info icon This preview shows pages 2–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Getting Started By Author Name So you have space for one more article in your newsletter and one of your  experts out in the field is writing the article. How can you determine how  long the article should be? As in newspapers, the length of a newsletter article can be thought of in  terms of how many “column inches” are available for the article. A column  inch is a measure of space, namely an area on a page one column wide and  one inch deep, used to measure the amount of type that would fill that  space. This will vary from newsletter to newsletter depending on the font  you’re using, its size, the column width, and the amount of space between  lines and between paragraphs. By knowing how many words on average fit  into a column inch in your newsletter, and then by measuring how many  column inches are available for the article, you can tell the writer how many  words their article can have. Let’s take this scenario one step at a time. Fill up at least ten inches of column with actual article text. Print out the page and use a ruler to measure how many inches of column  your text takes up. Fitting an Article into a Tight Space By Author Name
Image of page 2

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Page 3 Newsletter Title Count the number of words in the text. Divide the number of words in the article by the number of inches the text  takes up. For example, let’s say you have 456 words in 12 inches of  column: 456  ÷  12 = 38. That’s your magic number for how many words fit  in an inch of column in your newsletter. But you’re not finished yet. Measure how many column inches you have available for the article. For  example, we’ll say it’s seven inches. 
Image of page 3
Caption describing picture or graphic. Caption describing picture or graphic. “To catch the reader’s attention, place an interesting sentence or quote from the story here.” Page 3 Newsletter Title You can replace the pictures in this template with your company’s art.
Image of page 4

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern