Development process a securing financial backing b

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development process? A. securing
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financial backing B. marketing research C. brainstorming D. determining potential ROI E. product development The third stage of the product development process, between concept testing and market testing, is the actual development of the product. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 67. (p. 235) A major limitation in the use of internal R&D departments for new idea generation is that: Although internal R&D departments are widely used by firms in industries such as pharmaceuticals and computer software, they can be very expensive to maintain. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 68. (p. 235) Which of the following industries tend to use R&D departments as a significant source of new product ideas?
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Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 69. (p. 235) The pharmaceutical industry often justifies the high prices for new drugs by arguing that they research as many as one hundred new compounds before they come up with one __________, an extremely successful product that pays for the costs associated with the other attempts to develop new products. A. maes tro B. blockbuster C. first mover D. pioneer E. premium product A blockbuster is a highly successful product, which can fund attempts to develop other products that were less successful. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 70. (p. 235) R&D consortia often include: All of these are organizations that participate in R&D consortia. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 11-04 Explain the stages involved in developing a new product or service.
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Topic: How Firms Develop New Products 71. (p. 236) Biotechnology companies often conduct internal R&D efforts but do not bring new products to market. Instead, new biotechnology products
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