Some issues are bigger than Woolworths, and
we cannot fix these problems alone despite
our best efforts. For this we look beyond our
own business to seek assistance and advice
about issues that are systemic and require
a global approach to bring about change
and improvement.
Woolworths is an active member of
the Global Social Compliance Program
(w w w.gscpnet.com), a multi-stakeholder
program aimed at delivering a shared,
consistent approach for continuously
improving working and environmental
conditions across all categories and sectors.
52% of all corrective actions raised in 2010
were addressed and closed. We continue
monitoring the progress on resolving the
remaining corrective actions.
Audit Results – Factory Classification in 2010
Approved
6%
Conditionally Approved
72%
At Risk
22%
Audit Results – Number of Corrective
Actions Raised in 2010
Critical
2%
High
78%
Low
20%
63
Corporate Responsibility Report 2010
Animal Welfare
As communities become more affluent
and better educated, they demand more
information about how their food is produced,
transported and processed, and how animals
are managed through the production chain.
The consumer interest in animal welfare
has been increasing over the past few years.
We have seen this reflected in our sales of,
particularly, free-range eggs and chicken meat.
We have responded accordingly by making
more choices available to our customers.
Our Select branded eggs currently
comprise free-range, barn-laid. As part
of our commitment we discontinued
selling caged eggs under our Select brand
at the end of 2009.
In 2009, we made a decision to change
egg shelf layouts in all our stores to reflect
segregation by farming type such as caged,
free-range and barn-laid. We have continued
with this merchandising policy throughout
2009–2010. This change is supported
by point of sale material clearly identifying
the range available to customers.
The new shelf layouts were released to all
stores nationally in August 2009, and in revised
form in February. A new and improved point of
sale package is currently under development.
While we have seen a significant shift to
free-range eggs, cage eggs still represent
49.8% of our total sales by value. The vast
majority of this is Homebrand and it shows
the proportion of customers who are looking
for value for money.
In 2009, we introduced Bred Free Otway
Pork in 23 stores in Victoria. In 2010, we sold
Free Range pork in 272 of our Australian
supermarkets. 36% of all fresh pork that is
supplied to Woolworths is produced from pigs
born to sows that have been reared in a sow
stall free environment. By the end of 2011 this
will have increased to 42%.
We have extended our range to include
RSPCA accredited Free Range pork into
New South Wales, Australian Capital Territory
and parts of Victoria in June 2010. The Primo
range is available in 245 stores. Woolworths
also carries Free Range pork in Western
Australia under the Plantagenet brand.
