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Some issues are bigger than Woolworths, and we cannot fix these problems alone despite our best efforts. For this we look beyond our own business to seek assistance and advice about issues that are systemic and require a global approach to bring about change and improvement.Woolworths is an active member of the Global Social Compliance Program (w w w.gscpnet.com), a multi-stakeholder program aimed at delivering a shared, consistent approach for continuously improving working and environmental conditions across all categories and sectors.52% of all corrective actions raised in 2010 were addressed and closed. We continue monitoring the progress on resolving the remaining corrective actions.Audit Results – Factory Classification in 2010Approved 6%Conditionally Approved 72%At Risk 22%Audit Results – Number of Corrective Actions Raised in 2010Critical 2%High 78%Low 20%63Corporate Responsibility Report 2010
Animal WelfareAs communities become more affluent and better educated, they demand more information about how their food is produced, transported and processed, and how animals are managed through the production chain.The consumer interest in animal welfare has been increasing over the past few years. We have seen this reflected in our sales of, particularly, free-range eggs and chicken meat. We have responded accordingly by making more choices available to our customers.Our Select branded eggs currently comprise free-range, barn-laid. As part of our commitment we discontinued selling caged eggs under our Select brand at the end of 2009.In 2009, we made a decision to change egg shelf layouts in all our stores to reflect segregation by farming type such as caged, free-range and barn-laid. We have continued with this merchandising policy throughout 2009–2010. This change is supported by point of sale material clearly identifying the range available to customers. The new shelf layouts were released to all stores nationally in August 2009, and in revised form in February. A new and improved point of sale package is currently under development.While we have seen a significant shift to free-range eggs, cage eggs still represent 49.8% of our total sales by value. The vast majority of this is Homebrand and it shows the proportion of customers who are looking for value for money. In 2009, we introduced Bred Free Otway Pork in 23 stores in Victoria. In 2010, we sold Free Range pork in 272 of our Australian supermarkets. 36% of all fresh pork that is supplied to Woolworths is produced from pigs born to sows that have been reared in a sow stall free environment. By the end of 2011 this will have increased to 42%.We have extended our range to include RSPCA accredited Free Range pork into New South Wales, Australian Capital Territory and parts of Victoria in June 2010. The Primo range is available in 245 stores. Woolworths also carries Free Range pork in Western Australia under the Plantagenet brand.