Concepts of OB, Challenges and Opportunities for OB. Personality and Attitudes: Meaning of personality, Personality Determinants and Traits, Development of Personality, Types of Attitudes, Job Satisfaction. Perception: Definition, Nature and Importance, Factors influencing Perception, Perceptual Selectivity, Link between Perception and Decision Making. Motivation: Definition, Theories of Motivation Maslow’s Hierarchy of Needs Theory, McGregor’s Theory X & Y, Herzberg’s Motivation-Hygiene Theory, Alderfer’s ERG Theory, McClelland’s Theory of Needs, Vroom’s Expectancy Theory
Unit 2: Group Behaviour: Characteristics of Group, Types of Groups, Stages of Group Development, Group Decision Making. Communication: Communication Process, Direction of Communication, Barriers to Effective Communication. Leadership: Definition, Importance, Theories of Leadership Styles. Unit 3: Organizational Politics: Definition, Factors contributing to Political Behaviour. Conflict Management: Traditional vis-a-vis Modern View of Conflict, Functional and Dysfunctional Conflict, Conflict Process, Negotiation – Bargaining Strategies, Negotiation Process. Unit 4: Organizational Design: Various Organizational Structures and their Effects on Human Behaviour, Concepts of Organizational Climate and Organizational Culture. Text Books Robbins, S. P. & Judge, T.A.: Organizational Behavior, Pearson Education, 15th Edn. Resources, PHI, 10th Edn.
UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR Course Description Title of Course: Business E n vi r o n m e n t Course Code: BBA205 L-T Scheme: 3-1 Course Credits: 4 Course Objectives: The objective of the course is to enable the student grasp the sense of Business happening in the International Arena, familiarize with the terminologies connected to global business & understand the various methods, tools and techniques in Business. Course Outcome : The students will be able to 1. Identify and understand the complexities of business. 2. Analyze current business environment and future opportunities and risks for international business activities. 4. Develop suitable strategies to face global competition. . Unit 1: Introduction to Business Environment: Concepts, Significance of study, process of environmental analysis, limitations of environmental analysis, Organization for analysis. Political environment: meaning, constitution of India, role of legislature, judiciary, executive. Economic environment – meaning, economic System, economic planning, industry- agriculture- labor-national and per capita income and other macro-economic factors Unit 2: Industrial policy and licensing: The meaning of Industrial policy, Industrial policy. Industrial policy resolution 1956, Industrial policy statement 1977 & 1980; New Industrial policy 1991; small-scale sector Industrial policy Unit Monopolies and Restrictive : Trade Practices Act (MRTP ACT) 1969 objectives, amendment, MRTP commission monopolistic, Restrictive and Unfair Trade Practices.
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