A manufacturer of a variety of technological devices asked its marketing

A manufacturer of a variety of technological devices

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90) A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.A) public service activitiesB) nonpersonal marketingC) buzz marketingD) sales promotionE) direct marketing91) Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a business targeted to the same customers as his was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000for next year's promotion." Which method of promotional budgeting did the owner want to use?92) An e-mail from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________. 93) Mariah Goldberg, a marketing manager for a manufacturer of children's toys, is looking for ways to reachpotential customers who typically avoid salespeople and advertisements. Which of the following would be the mosteconomical promotional tool for Mariah to use?94) A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example?A) sales promotionB) advertisingC) public relationsD) personal sellingE) product95) Clean and Clear, a large producer of all-natural hair care and beauty products, is most likely to use which of thepromotion mix strategies to gain increased shelf space in stores and to gain increased customer sales?
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96) An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.
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