Facebook has become one of the most powerful sharing

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will also be able to comment in real time, and a tab will show what their friends are watching.” Facebook has become one of the most powerful sharing networks ever and now introducing Watch they have tweaked their business model to change with the times. Facebook’s move into digital media with their partnerships have positioned themselves to take the next step to furthering their success. “Ad buyers say they are encouraged by Watch’s potential as an ad platform. Part of the attraction, they say, is the opportunity to advertise in a dedicated video tab as opposed to a cluttered Facebook news feed where some marketers feel people aren’t paying close attention to videos as they scroll through” (Marshall & Bruell, 2017). References Turban, E., Volonino, L., & Wood, G. R. (2015). Information technology for management: Digital strategies for insight, action, and sustainable performance. (10 ed.). Hoboken, NJ: John Wiley & Sons Inc.
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Iyengar, R. (2017, August 10). Facebook's new video service is called 'Watch.' But will you? Retrieved August 13, 2017, from - watch-video-platform-launch/index.html Marshall, J., & Bruell, A. (2017, August 11). Facebook Courts Video Makers for 'Watch' Tab with Financial Incentives. Retrieved August 13, 2017, from - incentives-1502445601
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