71. A nonprofit organization may pay taxes if A. excess revenues exceed 18 percent of the budget.B. the organization is not considered to be religious institution.C. revenue is received from overseas subsidiaries.D. revenue-generating holdings are not directly related to the organization's core mission.E. money is to be spent on research and development, but it is taxed at a significantly lower rate. 12-23
Chapter 12 - Services Marketing 72. Sterile Feral, Inc. is a nonprofit organization that catches wild or stray cats, neuters them vaccinates them, and releases them back into the wild. Receiving help with marketing would most likely help Sterile Feral 73. Traditionally, nonprofit organizations have been somewhat reluctant to spend money on marketing, since the money they received was based upon donations and they had little left over for activities not directly related to their mission. When The American Heart Association took a risk and allocated $12 million of its budget to its advertising activities, 74. When the Susan G. Komen for the Cure organization teamed with Yoplait, American Airlines, and Bank of America, their __________ helped the organization generate more that $180 million annually and have allowed it to invest in nearly $1 billion in cancer research. 75. The first step a nonprofit organization should take is to __________. A. set specific measurable goalsB. create a specific and realistic mission statementC. create a simple and realistic operating budgetD. create a well-defined organizational hierarchyE. hire a marketing professional until the organization can take over that responsibility themselves12-24
Chapter 12 - Services Marketing
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