[Q4] Conduct an “Independent Samples T Test for Means” to examine if the mean numbers
of visits are different between male and female (i.e., run an “Independent-Samples T Test
for Means” with “number of visits [visits]” as a Test Variable and “Gender [gender]” as a
(Q4-1) Attach the SPSS output of the T-Test.
(Q4-2) What is the mean number of visits for the male
AFC members in the sample? 9.19
(Q4-3) What is the mean number of visits for the female
AFC members in the sample?
[Q5] Conduct a “Multiple Regression” analysis to examine what are the important factors
that determine the total revenue. More specifically, consider the following equation:
[Revenue] = b0