Student must select the service providers based on

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Student must select the service providers based on merit (cost, availability, reputation, skills), value for money and their ability to meet legal and ethical requirements. AEC Consulting Pty Ltd The One International College Suite 2C, Level 1, 1C Grand Ave, Camellia NSW 2142 P: 1800-THE-ONE (843-663) E: [email protected] Version: v1.0/February 2019 RTO No. 22270 CRICOS Provider No. 03091A Page 4 of 5 BSBADV602 Develop an advertising campaign
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Advertising Campaign MEDIA DAY PLACEMENT ACTIVITIES AND TIMING August 2016 September 2016 Week Commencing Sunday Dates 2014 3 10 17 24 31 7 14 21 28 DIGITAL Digital is an important part of the campaign, empowering those with the ability and resource to search for information in online environments. We recommend a mixture of online tactics to ensure activity is targeting the audience by demographic, location and interest while, also capturing users who are actively seeking information on the training programs or awards. Search Engine Marketing – Google All Targeting a mixture of specific brand terms and related interest terms and utilise Google AdWords to deliver greater reach and awareness. Traffic will be driven to the website where users will be encouraged to find out more. Text developed by XX provider and search engine marketing completed at least one week prior to the campaign. Commencing six weeks before campaign start. Include details of service provider YouTube All Targeting: Middle income earners seeking comfort, style and quality Video developed by XX provider and search engine marketing completed at least one week prior to the campaign. Commencing six weeks before campaign start. Include details of service provider PRINT The newspaper identified provide a strong platform to deliver the Boutique Build Australia message to a large number of Brisbane and Sunshine Coast residents. Brisbane Courier Mail Sat Full colour, half page Copywriting and photography at least two weeks prior to publishing Include details of service provider Brisbane Times Sat Full colour, half page Copywriting and photography at least two weeks prior to publishing Include details of service provider Sunshine Coast Weekly Sat Full colour, half page Include details of service provider Copywriting and photography at least two week prior to publishing BSBADV602 Develop an advertising campaign
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  • Fall '15
  • Advertising, Promotion and marketing communications, Communication Design

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