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61. Which of following is example of longitudinal design in descriptive research project? A. Surveys involving 600 mall intercepts in six major cities to determine likes & dislikes of health food B. variety of promotional offers would be displayed in stores, with each group of respondents seeing only one offer & resulting brand sales would be monitored. C. panel that consists of households that provide purchasing information at specified intervals over extended period D. & b only E. B & c only 62. ______________ is type of conclusive research whose major objective is to obtain evidence regarding cause-&-effect relationships. 63. Main method of causal research is a(n) _____________. 64. disadvantage of longitudinal design would be 65. Which of following is best example in which to apply causal research?
26 A. Andrew Jergens Company periodically conducting surveys to measure consumer's perceptions, attitudes & use of soap bars & related personal care products B. To determine relationship between sales promotion & advertising expenditures & sales of BMW C. To gain insights on why Nokia is losing market share in Asia D. To understand how consumers evaluate Home Depot brand compared to competing brands E. One-on-one depth interviews matching respondents & interviewers by gender 66. When little is known about problem situation, it is desirable to begin with _____________. 67. Exploratory research is suitable for generating all of following EXCEPT: 68. ______________ is very versatile & can be used at any point in study. 69. All of following are tasks researcher must perform in formulating research design EXCEPT: a.Specify information needed. b.Determine how to make research design error free c.Specify measurement & scaling procedures. d.Determine sampling process & sample size. e.Develop plan of analysis