0 00 00 b reasonable score r growth 200 all legal m

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0.0% 0.0% 0.0% B Reasonable Score R. Growth 20.0% All legal M. Growth Fair M. Decline R. Decline Diff. between the growth rate of property price & salary 4.2000 80.0% 0.0% 0.0% 0.0% A COMPANY A Score Score Majority legal Half legal Minority legal Illegal Regional land policy and legality 使用权 Worst-performing Attributes Table 5-21 Details of scores of the best and worst competitive attributes under the ‘regional competitiveness’ factor 66.7%
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142 and evaluate the deviation of each indicator. The relationship of each indicator to the competitiveness of real estate firms is highlighted. 5.2.2 Design of Re-visiting Interviews A second round of interviews was necessary to assess the interviewees‘ opinion of the results of the research. These re-visiting interviews had to be well designed to produce sound results. The interviews were conducted after the initial results of the research were available. To assess the interviewees‘ appreciation of the research, a copy of a summary of the research together with a questionnaire were sent to the interviewees who participated in the original survey. The interviewees were invited to finish the questionnaire immediately after reading the results of the research. The questionnaire included both structured and open-ended questions. In the structured questions, the interviewees were requested to provide their appraisal of each result according to a five-point Likert scale (1 = ‗not satisfied at all‘ to 5 = ‗totally satisfied‘). The open questions were designed assess the interviewees‘ impression of general issues. These questions included: (1) what do you think of the results of the research? (2) Based on your experience, what is the gap between the results of the research and reality? (3) What do think of the method adopted in the research? (4) What are the limitations and drawbacks of this type of research? and, (5) what measures could be taken to address these limitations? As stated in Chapter 2, a pilot study was carried out before conducting the questionnaire survey. Prior to sending them out, the first version of the questionnaires
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143 were pre-tested and reviewed by industry experts and academics. These interviews served two purposes; first, to pilot the questionnaires before using them, and second, to ensure the suitability and comprehensibility of the questions. The interviewees comprised three senior managers and three academics. The aim was to ensure that each question was stated appropriately so that respondents could clearly understand the concept. A debrief was given to the respondents to ensure that they interpreted the questions as intended. At the end of this consultation process, improvements were made to the questionnaires and they were then ready for the survey.
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