International trade does not always involve cash

Info icon This preview shows pages 29–32. Sign up to view the full content.

View Full Document Right Arrow Icon
94. International trade does not always involve cash. Sometimes companies accept all or part of the pay- ment for goods or services in the form of other goods or services. This is known as: a. export trading
Image of page 29

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
b. crossdocking c. exchange modification d. domestic barter e. countertrade ANS: E In countertrade, all or part of the payment for goods or services is in the form of other goods. PTS: 1 REF: 69 OBJ: 05-5 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Pricing 95. All of the following statements about the use of the Internet in global marketing are true EXCEPT: PTS: 1 REF: 70 OBJ: 05-6 TYPE: Comp TOP: AACSB Technology | TB&E Model International Perspective | TB&E Model Online/Computer NARRBEGIN: Breathe Right Breathe Right CNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages. Since their introduction in the United States, Breathe Right strips have been used by athletes hoping to improve their performance through in- creased oxygen flow, snorers hoping for a sound night's sleep, and allergy and cold sufferers looking for relief from their stuffed noses. Because CNS is a small company, it initially had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing one, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries. When CNS decided to expand globally, its size made it look for a partner. It chose 3M because 3M already had a global market distri- bution system and because the Breathe Right strips complemented the 3M first-aid product line. NARREND 96. Refer to Breathe Right. 3M is an example of a(n): PTS: 1 REF: 55 OBJ: 05-2 TOP: AACSB Reflective Thinking | TB&E Model International Perspective NAR: Breathe Right
Image of page 30
Image of page 31

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 32
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern