{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

KevinBishop-WK5Terms&Concepts

Nominal which sampling method simple random

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Nominal Which sampling method simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball is most appropriate for the following examples? The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. Simple Random A researcher for Kraft Foods selects five states randomly, and then selects 10 supermarkets chains within each state to call for a phone survey as test markets for a new cookie. Quota A new product researcher would like to investigate the use of virtual teams. After conducting an interview with a manager, she asks for the names of other managers that use virtual teams. Convenience A news reporter asks people on the street their opinion about the president’s new bill. Snowball Jamie select Denver, Colorado; Chicago, Illinois; and San Diego, California as test markets for a new potato chip line base on her experience with these markets. Judgment
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Understanding Business Research Terms and Concepts: Part 3 RES/351 Version 1 2 A researcher instructs field interviewers to interview customers of different cell phone
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

Nominal Which sampling method simple random systematic...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online