Instructions the national director rowan jones took

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Instructions
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The national director, Rowan Jones, took note of your interest and ideas in recent meetings, and has asked you to help fill the position until a replacement can be found. They have asked you to draft three specific emails for review. Select a for-profit company that has a website and sells within multiple states. Ideally, select a company that is small-to-midsized. The company should have no more than 500 employees and the revenue (if known) should be less than $40 million. Create a proposal for an effective email campaign. Include the rationale for why an email campaign is crucial to an effective digital marketing campaign. Include 3 sample emails to be reviewed by the Director: Compose a “welcome to the company” email. Create an email to be sent to existing customers and potential customers who have inquired about products or services based on one specific blog or PR announcement the company has already created to drive interest in the company, its products and services. Develop a product or service pitch email for one product or
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service the company offers.
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  • Fall '19
  • Marketing, national director, welcome email campaign series

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