Influencers pose with a product or show how to use it This type of selfie is

Influencers pose with a product or show how to use it

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advertorials. Influencers pose with a product or show how to use it. This type of selfie is also common among conven- tional celebrities, that is, people who are famous for some- thing other than being famous on the internet. For any celebrity, a selfie functions strategically to build, maintain and manage one’s personal reputation – a celebrity’s primary monetary value. A carefully orchestrated glimpse behind the curtains can remind their fans of their approachable human nature, of their status as a parent, child, sibling and a friend. Hashtagging one’s selfie as supportive of a political cause helps amass reputation and brand oneself as a specific type of a person – a particular kind of a celebrity. This is also abundantly and internationally used by politicians: Hilary Clinton in the USA, Narendra Modi in India, Baey Yam Kang in Singapore or Justin Trudeau in Canada are only a few examples of high profile politicians who have used self- ies to scaffold their political endeavours. These social functions overlap quite a bit. Feeling and thinking feed into expressing, but then expressing has an impact on how and what we think and feel. It’s the same with interacting and working, and all of them can be considered a form of performing or presenting ourselves. In everyday life, the six are hopelessly entangled, but as a thinking tool, they allow us to notice the wide variety of things we do when we selfie. The final element on the graph is becoming/belonging. I propose that at a more abstract level, all of these things we Downloaded by New York University At 10:48 07 September 2018 (PT)
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73 How Do We Selfie? do when we selfie can be grouped into these two big human needs: becoming and belonging. Everything we do with and around selfies which helps us build and maintain a private and a public (sense) of self is about becoming. Throughout our lives, we are in a constant process of becoming ourselves, both in the sense that makes us unique and the sense that links us to our groups. Selfie practices can be and often are weaved into the very fabric of those processes. Belonging is a familiar term to all of us; it’s about all that we gain through our efforts to build and maintain relationships, and selfies play their part in this as well. Finally, it is important to pay attention to the valence attributed to these different social functions of selfies. Why are some selfie expressions, selfie feelings and selfie interac- tions met with outrage, while others hardly earn a blink of an eye? This will be addressed in more detail in Chapter 3. Downloaded by New York University At 10:48 07 September 2018 (PT)
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