2 sales territories marketing terrains interstitials

2. Sales territories
Marketing terrains
Interstitials
Marketing channels
Communication channels
1 points
QUESTION 50
1. Which of the following is the first step in the process of personal selling?
1 points
QUESTION 51
1. Which of the following is a characteristic of a service?
1 points
QUESTION 52
1. The five product levels add more customer value, and together they constitute
a(n) ________.
1 points
QUESTION 53
1. Which of the following elements of a marketing plan outlines the marketing
activities such as pricing, channels, and communications?

2. the situation analysis
the short-term targets
the financial projections
the marketing tactics
the marketing strategy
1 points
QUESTION 54
1. To be useful, a market segment should be ________, which means the largest
possible homogeneous group worth going after with a tailored marketing
program.
1 points
QUESTION 55
1. Using the market approach, ________ are defined as companies that satisfy the
same customer need.
1 points
QUESTION 56
1. A brand ________ is the set of all brands and brand lines a particular firm offers
for sale to buyers in a particular category.
1 points
QUESTION 57
1. ________ is composed of all parties who participate in the purchasing decision-
making process and share common goals and risks associated with their
decisions.
2. The buying center
Strategic management

Engineering support
The marketing sales
team
The logistics center
1 points
QUESTION 58
1. ________ reflects a customer's judgment of a product's performance in relation
to his or her expectations.
1 points
QUESTION 59
1. ________ is the science of using psychology and demographics to better
understand consumers.
1 points
QUESTION 60
1. Which of the following is consumers' "third screen"?
1 points
QUESTION 61
1. Which of the following elements of the marketing communications mix refers to
any paid form of nonpersonal presentation and promotion of ideas, goods, or
services by an identified sponsor via print, broadcast, network, electronic, and
display media?