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2 sales territories marketing terrains interstitials

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2.Sales territoriesMarketing terrainsInterstitialsMarketing channelsCommunication channels
1 pointsQUESTION 501.Which of the following is the first step in the process of personal selling?
1 pointsQUESTION 511.Which of the following is a characteristic of a service?
1 pointsQUESTION 521.The five product levels add more customer value, and together they constitutea(n) ________.
1 pointsQUESTION 531.Which of the following elements of a marketing plan outlines the marketingactivities such as pricing, channels, and communications?
2.the situation analysisthe short-term targetsthe financial projectionsthe marketing tacticsthe marketing strategy
1 pointsQUESTION 541.To be useful, a market segment should be ________, which means the largestpossible homogeneous group worth going after with a tailored marketingprogram.
1 pointsQUESTION 551.Using the market approach, ________ are defined as companies that satisfy thesame customer need.
1 pointsQUESTION 561.A brand ________ is the set of all brands and brand lines a particular firm offersfor sale to buyers in a particular category.
1 pointsQUESTION 571.________ is composed of all parties who participate in the purchasing decision-making process and share common goals and risks associated with theirdecisions.2.The buying centerStrategic management
Engineering supportThe marketing salesteamThe logistics center1 pointsQUESTION 581.________reflects a customer's judgment of a product's performance in relationto his or her expectations.
1 pointsQUESTION 591.________ is the science of using psychology and demographics to betterunderstand consumers.
1 pointsQUESTION 601.Which of the following is consumers' "third screen"?
1 pointsQUESTION 611.Which of the following elements of the marketing communications mix refers toany paid form of nonpersonal presentation and promotion of ideas, goods, orservices by an identified sponsor via print, broadcast, network, electronic, anddisplay media?

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