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by asking them to take up the cause further. Riots broke out all over the country after Dr. King’sassassination, though Indianapolis did not experience any riots or violent incidents, potentiallyattributable to Kennedy’s delicately worded speech.Kennedy’s use of empathy to connect and identify with the audience enabled them totrust him, despite the fact that he was a white man. He spoke directly to them, with no prompteror paper, which gave his audience the impression that he was speaking from the heart. He spokewith authority, sincerity, and passion, and used a favorite poem to share a piece of himself,speaking of his own personal loss of loved ones. Kennedy spoke carefully and respectfully andwas met with applause, which was a testament to the strength of his speech and speaking style,given the heartbreak borne by the audience.“Though short (637 words and lasting under six minutes), it was an extraordinarilypowerful speech and is universally considered among his most eloquent.” (Sussman, 2008).Kennedy’s speech was powerful because it was short, and he was able to keep a steady intensity,carefully picking his words in order to deliver the biggest impact. As Mohammed Gandhi said,“A man of few words will rarely be thoughtless in his speech; he will measure every word.”