Leeflang P S Verhoef P C Dahlstr\u00f6m P Freundt T 2014 Challenges and solutions

Leeflang p s verhoef p c dahlström p freundt t 2014

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Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal , 32 (1), 1-12. . Norton P. and Kaplan S. (1993, September). Putting the Balanced Scorecard to Work. Retrieved March 8, 2017, from Harvard Business Review: - balanced-scorecard-to-work Norton P. and Kaplan S. (1992, January). The Balanced Scorecard—Measures that Drive Performance. Retrieved March 8, 2017, from Havard Business Review: Ontario.ca. (2018). [online] Available at: - and-selling-online [Accessed 14 Nov. 2018]. Scorecard, B. (2017, March 7). Balanced Scorecard Basics . Retrieved March 8, 2017, from Balanced Scorecard Institute: - Balanced-Scorecard Sec.gov. (2018). 10-K . [online] Available at: - 20151231x10k.htm [Accessed 13 Nov. 2018]. 22
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MGT497 Strategic Information Technology Plan (Final Paper) White, M.A, & Bruton, G.D. (2011). The management of technology & innovation: A strategic approach (2nd ed.). Mason, OH: South-Western/ Cengage Learning. Zaczkiewicz, A. (2016). Amazon, Wal-Mart lead top 25 e-commerce retail list. Retrieved from 23
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