Geometric style of composition by tempering floral

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Geometric style of composition by tempering floral and curvilinear elements with strong rectilinear structure Symbolic imagery and stylized form Bold, simple lines define flat planes of color Shocked many, adored by vienna and on the continent by shocked the English (arts and crafts) Glasgow’s style is a countermovement to mainstream art nouveau Interior designs with white walls bathed in light and furnished with a few carefully placed pieces in contrast to the complex interiors at the time Talwin morris Art director of the Glasgow publishing firm of Blackie’s Embraced the four’s ideas Blackie’s - printer of books for masses - provided morris with a forum for applying the geometric spatial division and lyric organic forms of the glasgow group to mass communications Major factor in introducing the english public to emerging ideas and visual forms of modern design The vienna secession Began when younger members of the Viennese Creative Artists’ Association resigned in protest Protested the refusal to allow foreign artists to participate in exhibitions Clash between tradition and new ideas Personal monograms convey a communal aesthetic, everyone specialized in a discipline Design and craft became increasingly important as this metamorphosis culminated in an emphasis on geometric patterning and modular design construction Design language used squares, rectangles and circles in repetition and combination → geometry organic Gustav Klimt Led revolt Countermovement to the floral art nouveau Ver sacrum More design laboratory than a magazine Koloman moser First white on white embossed graphic design in Ver Sacrum Played a major role in defining the approach to graphic design Alfred roller Significant innovation in graphic design with a masterly control of complex line, tone and form Hoffmann Roller and hoffman is about clean, geometric design Stripped the glasgow influences of its virgins, symbolic roses, and mystical overtones Launched vienna workshops
Vienna workshops Sought a close union of the fine and applied arts in design of lamps, fabrics, every day use objects Goal was to offer an alternative to poorly designed, mass produced articles and trite historicism Function, honesty to materials, and harmonious proportion Decoration was used only when it served these goals and did not violate them Survived WW1, closed by Depression Peter behrens and the new objectivity Peter behrens Typographic reform Early advocate for sans-serif Celebration of life and art - booklet may represent first use of sans serif type as running book text Grid system Behrenschrhift “First industrial designer” Streetlamps, teapots Explored formal geometric design motifs and modular sans-serif characters based on a square Behrens used rectangles in ratios

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