Outline of the five work goals for the 12 month period 1 Building Brand

Outline of the five work goals for the 12 month

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D. Outline of the five work goals for the 12-month period 1. Building Brand Awareness 2. Increase Efficiency 3. Improve Service Quality 4. Contributing to revenue generation 5. Break into new markets Goals for the next 12 months These goals are relevant to the Marketing Manager and the company’s strategic goals and plan for the 12-month period. The Marketing manager will initiate and align strategy across multiple channel to drive demand, build business and enable sales teams to exceed their quotas. He/she will launch marketing programs that deliver measurable growth and collaborating with sale to deliver marketing tools to achieve and exceed target. If I understand the market well, I can probably break it down into different segments - groups of similar customers. For example, I can break the business market down into businesses of the same sector and of a similar size. For each segment, I need to look at what customers want, what I can offer and what the competition is like. I want to identify segments where I have a competitive advantage. At the same time, I should assess whether I can expect high enough sales to make the segment worthwhile. Often, the most promising segments are those where I have existing customers. See what I can do to expand sales to these customers. If I are targeting new customers, I need to be sure that I have the resources to reach them effectively. 3
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  • Fall '18

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