2 the pros of the stand alone revenue allocation

2. The pros of the stand-alone-revenue-allocation method include the following:
a. Each item in the bundle receives a positive weight, which means the resulting
allocations are more likely to be accepted by all parties than a method allocating
zero revenues to one or more products.
b. It uses market-based evidence (unit selling prices) to decide the revenue
allocations—unit prices are one indicator of benefits received.
c. It is simple to implement.
The cons of the stand-alone revenue-allocation method include the following:
d. The weights may change frequently if unit prices are constantly changing. This is
not so much a criticism as a reflection that the marketplace may be highly
competitive.
The pros of the incremental method include the following:

b. Once the sequence is chosen, it is straightforward to implement.
3. Under the Shapley value method the revenue allocated represents an average of the
revenue that would have been received if each product or service were ranked as both the
primary party and the incremental party
b. Assuming that lodging is three times as likely to be sold as food, the revenue
allocated under the weighted Shapley value method, using data from the
incremental rankings above would be:
18