2 the pros of the stand alone revenue allocation

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2.The pros of the stand-alone-revenue-allocation method include the following:a. Each item in the bundle receives a positive weight, which means the resultingallocations are more likely to be accepted by all parties than a method allocatingzero revenues to one or more products.b. It uses market-based evidence (unit selling prices) to decide the revenueallocations—unit prices are one indicator of benefits received.c.It is simple to implement.
The cons of the stand-alone revenue-allocation method include the following:d.The weights may change frequently if unit prices are constantly changing. This is
not so much a criticism as a reflection that the marketplace may be highlycompetitive.The pros of the incremental method include the following:
b.Once the sequence is chosen, it is straightforward to implement.
3.Under the Shapley value method the revenue allocated represents an average of therevenue that would have been received if each product or service were ranked as both theprimary party and the incremental party
b.Assuming that lodging is three times as likely to be sold as food, the revenueallocated under the weighted Shapley value method, using data from theincremental rankings above would be:
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Term
Spring
Professor
N/A
Tags
Economic system, Call sign allocation plan, Milk Chocolate Division

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