Ad execution slice of life used particularly for

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Ad execution Slice of life Used particularly for packaged goods/products Based on problem/solution approach Often irritating as they remind people about problems Sometimes used with fear appeal as a ‘slice of death’ ad to show negative consequence in life for not using the right product FedEx Ads
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Ad execution Comparison Compare the company’s products with the competitor’s ones Some comparisons are more direct leading to attack ads
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Ad execution Animation Animated scenes are drawn by the artists or generated in a computer Especially popular for children
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Ad execution Personality symbol Involves developing a central character or personality symbol that can deliver advertising message
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Ad execution Imagery Little or no information about the brand and almost totally visual Uses imagery, illustrations and other visual elements to convey the message Execution may be based on usage imagery
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Ad execution Dramatization Well suited to TVC Uses more excitement and suspense to tell the story The purpose is to draw the viewer in the action it portrays Exposition Conflict Middle drama Climax resolution
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Ad execution Humor Discussed in chapter 6
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Creative Tactics for print advertising Headlines Task is to attract reader’s attention and/or provide the primary
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