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Figure 223 product categories source sayurboxs

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Figure 2.23 Product Categories(Source : Sayurbox’s Website, 2021)In fruit and vegetable categories, Sayurbox also makes some categorization of the productsthey sell as people have different backgrounds and behaviors in choosing what they wantto buy. There are products that are categorized as hydroponic and pesticide free for thosewho are really concerned about healthier lifestyle, imported products for those who have
42specific preference of quality and brand, imperfect for those who consider the price of theproduct, also conventional for most people in general.Figure 2.24 Product Sub Categories(Source : Sayurbox’s Website, 2021)In the protein category, Sayurbox also categorizes the products based on the productionmethods. For example, Sayurbox offers different types of chicken from broiler chicken,kampoeng chicken, probiotic chicken, and natural poultry. It is slightly different from thecompetitors which mostly only sell boiler and kampoeng chicken.Figure 2.25 Protein's Product Sub Categories(Source : Sayurbox’s Website, 2021)
43PackagingSayurbox strongly supports the environmentally friendly movements in running theirbusiness. Customers can choose whether their orders will be packaged using plastic or notthrough a checkbox on their order summary.2.2.2.3PriceTo understand the price that Sayurbox offers to its customers, there will be some sampleproducts that are sold by Sayurbox. The chosen items will be the same with the sampleproducts in the competitor analysis on their normal price in table 2.11.ItemsPriceEggsRp17.500/10 pack orRp1.750/pcCassimRp8.500/250 grOrange MedanRp36.500/kgRed ChiliRp11.850/250 grChickenRp26.000/650 gr orRp4.000/100 grTable 2.11 Product Pricing(Source : Sayurbox’s Application per Oct 10, 2021)Compared to its competitors, it can be said that Sayurbox’s price is slightly moreexpensive than the price offered by TaniHub, Segari, and Edenfarm. Although thedifference is not really huge, Sayurbox’s price can be considered higher than the otheronline groceries application. However, there are price promotions that are offered almosteveryday in different product categories each day through flash sale.Payment MethodCustomers also can choose the payment method based on their preference. Sayurboxoffers payment using digital wallet (Gopay and OVO), Cash on Delivery which customerscan pay in cash and return non-conforming products, bank transfer using virtual account(BCA, Bank Mandiri, BRI, Bank Permata) and digital payment (Mandiri virtual accountOY! and Jenius cashtag), also credit cards using Visa or Master Card.Customers can also apply voucher codes that they could get from previous transactions orany promotion held by Sayurbox to get any discount.
442.2.2.4PromotionThere are some promotion methods that are adopted by Sayurbox. Sayurbox mostlypromotes the product through social media, especially Instagram. They also utilize theirwebsite as their promotion tools by putting some web banner in their home page, anddescribe their company and business’ values through their blog.

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Term
Summer
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Tags
Marketing, Porter five forces analysis, Business to business, online service provider, CompuServe

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