Course Hero Logo

Topic 06 05 step 4 select target market 6 30 chapter

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 299 - 302 out of 548 pages.

Topic: 06-05 Step 4: Select Target Market6-30
Chapter 06 - Segmentation, Targeting, and Positioning60. Which of the following is true of micromarketing?A.It refers to the display, in two or more dimensions, of the position of products or brands inthe consumer's mind.B.It refers to the segmentation that tailors a product or service to suit an individual customer'swants or needs.C.It refers to the mental picture that people have about a company and its products orservices relative to competitors.D.It refers to a strategy in which marketers change a brand's focus to target new markets orrealign the brand's core emphasis with changing market preferences.E.It refers to a marketing strategy a firm can use if a product or service is perceived toprovide the same benefits to everyone.Micromarketing refers to the segmentation that tailors a product or service to suit anindividual customer's wants or needs. Small producers and service providers generally cantailor their offering to individual customers more easily, whereas it is far more difficult forlarger companies to achieve this degree of segmentation.Accessibility: Keyboard NavigationBlooms: RememberDifficulty: EasyLearning Objective: 06-03 Explain the differences among targeting strategies: undifferentiated; differentiated; concentrated; ormicromarketing.Topic: 06-05 Step 4: Select Target Market61. Rick, a neighbourhood tailor, makes clothes according to the requirements of each of hisindividual customers. This is an example of:A.brand repositioning.B.undifferentiated positioning.C.perceptual mapping.D.mass marketing.E.micromarketing.Micromarketing refers to the segmentation that tailors a product or service to suit anindividual customer's wants or needs. As Rick makes clothing according to the requirementsof each of his customers, he is using micromarketing.Accessibility: Keyboard NavigationBlooms: UnderstandDifficulty: ModerateLearning Objective: 06-03 Explain the differences among targeting strategies: undifferentiated; differentiated; concentrated; ormicromarketing.Topic: 06-05 Step 4: Select Target Market6-31
Chapter 06 - Segmentation, Targeting, and Positioning62. A company that sells shoes has a website with a make-your-own-shoe feature. It makes avast number of styles in every major performance category available to the customer forpersonalization. This is an example of:A.mass customization.B.brand repositioning.C.perceptual mapping.D.undifferentiated positioning.E.brand extension.Firms that interact on a one-to-one basis with many people to create custom-made products orservices are engaged in mass customization, providing one-to-one marketing to the masses.Hence, the company selling shoes is using mass customization.Accessibility: Keyboard NavigationBlooms: ApplyDifficulty: ModerateLearning Objective: 06-03 Explain the differences among targeting strategies: undifferentiated; differentiated; concentrated; ormicromarketing.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 548 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
N/A
Tags
Marketing, producer

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture