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CROSS-CULTURAL MOTIVATION
Differences in Needs and Motivating Factors
•
Needs are similar but their relative importance differ
•
Hierarchy of Needs
Maslow’s Hierarchy of Needs reflects western cultures
Ordering of needs may be differ in different cultures
Uncertainty Avoidance
Power Distance
High:
Need for job security
High:
Supervisor-subordinate
relationship
Low:
Risky opportunities
Low:
Teamwork, relationship
with coworkers
2
Individualism-Collectivism Masculinity-Femininity
Individualism:
Opportunities for individual
advancement and autonomy
Masculinity:
Traditional division of work
and roles
High pay
Personal accomplishment
and advancement
Collectivism:
Teamwork
Appeals to group goals and
support
Femininity:
More flexible roles and work
networks
Relationships with coworkers
and supervisors
3
Collectivist Need Hierarchy
4
Self-actualization
in the service of society
Safety
Physiological
Belonging
