1 1 CROSS CULTURAL MOTIVATION Differences in Needs and Motivating Factors Needs

1 1 cross cultural motivation differences in needs

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1 1 CROSS-CULTURAL MOTIVATION Differences in Needs and Motivating Factors Needs are similar but their relative importance differ Hierarchy of Needs Maslow’s Hierarchy of Needs reflects western cultures Ordering of needs may be differ in different cultures Uncertainty Avoidance Power Distance High: Need for job security High: Supervisor-subordinate relationship Low: Risky opportunities Low: Teamwork, relationship with coworkers 2 Individualism-Collectivism Masculinity-Femininity Individualism: Opportunities for individual advancement and autonomy Masculinity: Traditional division of work and roles High pay Personal accomplishment and advancement Collectivism: Teamwork Appeals to group goals and support Femininity: More flexible roles and work networks Relationships with coworkers and supervisors 3 Collectivist Need Hierarchy 4 Self-actualization in the service of society Safety Physiological Belonging
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