Relationships and Results Tasks and Results Global and Networked Data Sources for this Table: Identify sources used in completing the above table by characteristic number. Example: Assume that you used 3 sources for this table. Begin by listing all of the sources with complete bibliographic references: Characteristics 1,2,3,4: Source 1: Characteristics 5,6: Source 2:
Characteristics 7,8: Source 3: Characteristics 9,10: Source 4: Characteristics 1,2,3: Source 5: Characteristics 4,5,6: Source 6: Characteristics 7,8: Source 7: You would identify which source is used for each of the 8 characteristics; some characteristics may have multiple sources. Every characteristic must have at least one source. The bibliographic/Data Sources table can be added at the bottom of the table. PART 2: Social Media & Marketing [25 points] Social Media Analysis For this part of the case, you are to identify 3 companies and describe their use of social media. You must choose ONE company for EACH generation . The company cannot itself be a social media company (for example, you cannot analyze Twitter.)
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- Fall '14
- Marketing, Generation Y, Generation X