Relationships and Results
Tasks and Results
Global and Networked
Data Sources for this Table:
Identify sources used in completing the above table by characteristic number.
Example: Assume that you used 3 sources for this table.
Begin by listing all of the sources with complete
bibliographic references:
Characteristics 1,2,3,4:
Source 1:
Characteristics 5,6:
Source 2:

Characteristics 7,8:
Source 3:
Characteristics 9,10:
Source 4:
Characteristics 1,2,3:
Source 5:
Characteristics 4,5,6:
Source 6:
Characteristics 7,8:
Source 7:
You would identify which source is used for each of the 8 characteristics; some characteristics may have
multiple sources. Every characteristic must have at least one source.
The bibliographic/Data Sources table can
be added at the bottom of the table.
PART 2: Social Media & Marketing
[25 points]
Social Media Analysis
For this part of the case, you are to identify 3 companies and describe their use of social media. You must
choose ONE company for EACH generation
. The company cannot itself be a social media company (for
example, you cannot analyze Twitter.)


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- Fall '14
- Marketing, Generation Y, Generation X