Growing markets and increase in number of target

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Growing markets and increase in number of target customers is a great opportunity for Sarto's to expand its business. Multiple revenue centres can be established by the restaurant owners for generating more profits and managing the overhead expenses. The only threat Sarto's is facing is growing competition in local restaurant segments which has given customers large number of choices. Threat of changing economy can affect the disposable income of consumers which automatically decreases restaurant profits. Marketing strategy Sarto's Gourmet Pasta has less budget allocated for conducting its marketing program. This has helped outsourcing organisation to develop a marketing plan which can work efficiently without spending much money. It involves use of internet marketing strategies that involves emails, local advertising and brochures or pamphlets which can be spread through magazines. This will help in promoting the company in every aspect and also increase sales with great speed. Mission Sarto's Gourmet has one mission to provide its customers with exquisite dining experience through their dishes and servings. Marketing Objectives To develop better customer share To increase brand exposure To launch online store To market their fresh pasta business
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To increase their marketing reach to whole AU Target Marketing The demographical segmentation of targeted markets has been focused on families and people who prefer for take-out options in restaurants. This target has helped in developing marketing strategy which is more focused and efficient. Position is performed by separating dishes or menu according to earnings of these families. A large number of families have been looking for a time and money saving solution to their dinner “struggles”. According to research done by Marketing Solutions 80% of home chefs stresses about the content and ideas for dinners. Further 60% were too busy to cook fresh pasta or use fresh ingredients in their daily meals. Most individuals from the age groups 25-50 have shown interest in dinning at restaurants at least 2 a week or using delivery service at least 3 times a week. This proves Sarto's is able to increase its customer shares by targeting these clients. Marketing Mix The marketing mix of Sarto's marketing plan is focused on four basic elements that is price, promotion, distribution and customer service. Product The product of the company is different varieties of pasta with regards to the preferences of customers and the potential clients. As well as the dinning in services and functions. However the audit has discovered that the pasta business has not been advertised efficiently and customers have very little to no knowledge of the product. Price Prices introduced by the organisation are moderate i.e. not very high and not very low. This should be the right strategy for bringing in effectiveness in the implementation because of increasing competition. The company must keep strategic check over the pricing strategies adapted by the competitors also.
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