She wants a workout wear a matching set with the top and bottom and she wondering if there is a good deals or sales. Information Seeking Goes to Victoria Secret online She goes online on victoria secret and finds the good deals She goes online and goes on victoria sport and looks for deals. Evaluation & Alternatives Cotton Cotton Cotton
Victoria’s Secret, 16 Examine Features/Benefits Purchase Decision It doesn’t matter because he just want her to like it. She's looking for the best deals because she has an budget. She’s looking for a good deal for a good deal for a set. Purchase Purchases the item Purchased the item Purchases the item Post Purchase Evaluation Wondering if he made the right decision because he doesn’t know if she’ll like it or not. She loves what she bought but she wants to know if there is going to be better deals and sales. She love the Victoria wear she got now she uses it to her yoga classes. Table: SWOT Analysis for Victoria's Secret Strengths - Largest retailer of lingerie in the U.S. -Well known brand in Oahu, 6 locations on the island in malls and shopping centers -Annual fashion show which is showcased in all leading fashion magazines -Not only endorsed by celebrities but also creates celebrities from their models -Good at developing new, appealing products that catches the consumers attention -Brands desire to be innovative and stand out from the competition -Great in-store experience. Employees are very welcoming and helpful Weaknesses -Brand migration. New product lines received negative feedback due to lack of comfort, causing loyal customers to switch to a competing brand -Decline in market and consumer spending -Do not carry bigger sizes in stores, only available online -Limited success outside core business -High attrition rate in workforce -Not successful at integrating firms with different work culture Opportunities -Growth Potential in emerging markets. Increased urban population and openness to sexuality are trend which will fuel sales of lingerie Threats -Competitors such as American Eagle and Aerie that have lower prices -Less commonly known brands copying and creating cheap imitations of lingerie lines
Victoria’s Secret, 17 -Increase in consumer spending -Opening of new markets -New customers from online channel -New Taxation Policy can open a new opportunity profitability -Shortage of skilled workforce in global market -Consumers purchasing products online are a threat to sales in their stores
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