To be successful a company needs to be a customer

90. To be successful, a company needs to be
a. customer driven.
b. "driven" by the board of directors.
c. employee driven.
d. management driven.
Answer : a Difficulty : 2 Objective : 5
91. ____________ is/are when a firm compares itself with the best practice of competitors or
other comparable organizations.
a. Value chain
b. Supply chain
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c. Key success factors
d. Benchmarking
Answer : d Difficulty : 1 Objective : 6
92. Place the four business functions in the order they appear along the value chain:
A = Customer service
B = Design
C = Distribution
D = Production
a. A B D C
b. A C D B
c. B D C A
d. B A D C
Answer : c Difficulty : 2 Objective : 6
93. R&D, production, and customer service are business functions that are all included as part
of
a. the value chain.
b. benchmarking.
c. marketing.
d. the supply chain.
Answer : a Difficulty : 1 Objective : 6
94. The value chain is the sequence of business functions in which
a. value is deducted from the products or services of an organization.
b. value is proportionately added to the products or services of an organization.
c. products and services are evaluated with respect to their value to the supply chain.
d. usefulness is added to the products or services of an organization.
Answer : d Difficulty : 2 Objective : 6
95. __________ is the generation of, and experimentation with, ideas related to new products,
services, or processes.
a. Research and development
b. Design of products, services, or processes
c. Production
d. Marketing
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Answer : a Difficulty : 1 Objective : 6
96. __________ is the detailed planning and engineering of products, services, or processes.
a. Distribution
b. Design of products, services, or processes
c. Production
d. Marketing
Answer : b Difficulty : 1 Objective : 6
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97. __________ is the acquisition, coordination, and assembly of resources to produce a
product or deliver a service.
a. Research and development
b. Customer service
c. Production
d. Marketing
Answer : c Difficulty : 1 Objective : 6
98. __________ is the manner by which companies promote and sell their products or services
to customers or perspective customers.
a. Distribution
b. Customer service
c. Research and development
d. Marketing
Answer : d Difficulty : 1 Objective : 6
99. __________ is the delivery of products or services to customers.
a. Distribution
b. Customer service
c. Production
d. Design of products, services, or processes
Answer : a Difficulty : 1 Objective : 6
100. __________ is the after-sale support provided to customers.
a. Distribution
b. Customer service
c. Production
d. Marketing
Answer : b Difficulty : 1 Objective : 6