The main objective of this research is to study the Customer preference towards

The main objective of this research is to study the

This preview shows page 11 - 16 out of 38 pages.

The main objective of this research is to study the Customer preference towards the cement brand of OCL Area of the study The scope of the present study is limited to the corporate office of OCL, the study has traced upon the functioning of marketing department and how to promote its cement brand in different area matching to the suitability. Promotion is an important aspect of the organization, around which the organization resolves and OCL has proved with effective promotion you can get handful results. 1.6 SOURCES OF DATA COLLECTION: The type of data collected comprises of Primary data and Secondary data. Primary data is the first hand data collected from the dealer. It was collected through questionnaire and interviews. 11
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Secondary data for the study has been compiled from the reports and official publication of the & the survey reports made by my study. 1.7 LIMITATION OF STUDY: “Arts longs, vita Brevis”. This means Art was long and time [life] was short. Being a vast and one of the most important topics of Marketing Management it was surely impossible to cover the entire topic in a short span of four months. Also to collect information from the dealer and other personnel in their working hours was a very tough and critical job. Very often the organizational secrecy stood in my way of the research to find out information in some aspect of the study. However, persuasion, not the force the wins, and trying the level best I able to complete the study. The entire study was conducted single handily like a ling voyager against a formidable ocean yet with single hope of success. 12
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CHAPTER 2 COMPANY PROFILE 2.1History of the Company : 13
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OCL is the flag ship company of ‘Dalmia Group’ of companies, set up and operating from eastern India. The emergence of ‘Dalmia’ group on the industrial scene of India can be traced back to pre-independence era. Prominent among the early entrepreneurs who laid the industrial foundation of India was Dalmia family. Established in 1932 with a sugar factory, the Dalmia groups gradually diversified into a broad spectrum of activities and were involved in many pioneering ventures. For reasons of operational efficiency, during fifties the Group split into separate entities . Against the said background Sjt. Jaidayalji Dalmia, an industrialist of farsighted vision set up a cement plant at Rajgangpur during 1950-51 at the request of Government of Odisha to manufacture super grade cement for use in the construction of the prestigious Hirakud Dam. Orissa cement Ltd was incorporated on 11.10.1949 and its cement plant went on steam during 1952. OCL commissioned its Refractory plant in the year 1954, which today has grown into one of the largest composite refractory plants in the country. It manufactures Silica, Basic Burnt Magnesia Carbon, Fireclay & High Alumina Bricks, Continuous Casting, Slide Gate Refractories , Castables and Precast blocks Basic, Silica high alumina Ramming Mases/Mortars. OCL's Refractory division is the first Indian refractory manufacturer to have secured the coveted ISO 9001 certification for all its refractory products. Globally OCL is amongst the few select 14
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producers of coke oven silica bricks. Over years OCL has collaborated with other world leaders
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