Marketer is a market testing b product development c

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marketer is: A. market testing. B. product development. C. brainstorming. D. reverse engineering. E. launching the product. After concept testing, the next step in the product development process is the actual product development. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 86. (p. 239) Before the development of computer-assisted design software, many firms handcrafted __________, wooden or clay models that served as rough physical representations of the new product. A. premark et tests B. blockbusters C. prototypes D. storyboards E. designer models Today, prototypes are often created with the assistance of computers, but wooden or clay models were often used in the past. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 87. (p. 239) Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications. Barbara is involved in:
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Alpha testing of new products is conducted by employees, as in this case. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 88. (p. 239) Before Segway manufactured their two-wheel people movers, they built a prototype and had staff engineers test it for performance and stability. At this stage, Segway was involved in: Alpha testing of new products is conducted by employees, as in this case. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 89. (p. 241, Ethical and Societal Dilemma 11.1) When testing new products, most firms consider the question of whether testing products on animals: A. should always be done in t animal's natural environme B. should be done outside of the United States to avoid co C. should be done when the new product does not contrib human users. D. should be done only by companies large enough to be E. all of these.
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Some firms do not believe in conducting any animal testing at all, and a few consider animal testing appropriate in any situation. Many firms, though, find a middle ground, considering the benefit to humans of the research. AACSB: Ethics Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-04 Explain the stages involved in developing a new product or service.
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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