Which of the marketing mix elements is the most

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98. Which of the marketing mix elements is the most flexible? a. product b. promotion c. publicity d. place e. pricing ANS: E The only element that is often subject to quick and easy change is price. PTS: 1 REF: 26 OBJ: 02-8 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Pricing 99. Apple’s iPhone can only be purchased through AT&T cell phone distributors and the Apple retail store. This limitation on the _____ element of its marketing mix supports the product’s competitive ad- vantage. PTS: 1 REF: 25 OBJ: 02-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 100. There is an overabundance of apartments in Atlanta. Post Properties, the owner of many of the metro- politan area's largest apartment complexes, has reduced its rent so it can fill vacant apartments. Which marketing mix element did Post Properties change to create more demand for its apartments?
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101. _____ is the process that turns marketing plans into action assignments and ensures these assignments are executed in a way that accomplishes the plan’s objectives. 102. General Motors Corporation has a goal of launching an electric vehicle soon. The car has been in test drives and they are in the process of working out any bugs that may occur. GM is in the process of working toward mass production of the vehicle. They are in what stage of the marketing plan? a. product planning b. mechanistic organization c. synergistic control d. strategic diversification e. implementation ANS: E GM is turning their marketing plan into action. PTS: 1 REF: 26 OBJ: 02-9 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 103. Compass is a United Kingdom-based catering company that has developed a marketing plan designed to make it the largest caterer in China within the next two decades. As part of its marketing _____, it has already begun serving meals on trains that run between Shanghai and Beijing. PTS: 1 REF: 26 OBJ: 02-9 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking

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