All of the following are advantages of using a

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99. All of the following are advantages of using a concentrated targeting strategy EXCEPT: a. concentration of resources b. can better meet the needs of a narrowly defined segment c. allows some small firms to better compete with larger firms d. strong positioning e. cannibalization ANS: E Cannibalization is a disadvantage of multisegment targeting. See Exhibit 8.2. PTS: 1 REF: 127 OBJ: 08-7 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 100. Tall Paul's designs and sells household furniture and furnishings to people who are over 6'6" tall--a rather small target market. Tall Paul's uses a(n) _____ targeting strategy. PTS: 1 REF: 127 OBJ: 08-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 101. When a firm uses a concentrated targeting strategy, it can: PTS: 1 REF: 127-128 OBJ: 08-7 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 102. E&V Bridal Studios, a wedding consulting business, only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies. What type of segmentation strategy does the wedding consultant use?
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PTS: 1 REF: 127-128 OBJ: 08-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 103. Companies that adopt a concentrated marketing strategy violate which of the following old sayings? a. You can't bake a pie without breaking some eggs. b. Don't count your chickens before they hatch. c. Don't put all of your eggs in one basket. d. The grass is always greener on the other side of the fence. e. A rolling stone gathers no moss. ANS: C A concentrated targeting strategy focuses on one segment of a market. PTS: 1 REF: 127-128 OBJ: 08-7 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy
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