MBA
Midterm Exam Answers.docx

The other way around is bottoms up communication

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employees are made aware of their existence and availability” (2017). The other way around is bottoms up communication, which Vdovin states, “is communication that occurs from employees to management. The aim of this outcome is for staff members to be able to voice out and express their own needs, opinions and views, perceptions and values” (2017). According to Vdovin, “Effective communication promotes organizational excellence and serves as the foundation of healthy practices in the workplace” (2017). This has become harder in the 21 st century where consumers and constituencies demand answers and details from corporations. Employees demand benefits and healthy and stable working environments. There is all the social media boom which effectively has made communication harder because its fast, and can spin out of control. All it takes is one tweet or one post on Twitter or Facebook to send consumers or employees to the ‘dark side’ of a company and affect its identity and image drastically. According to Vdovin, “The utilization of a variety of communication channels and methods in the workplace allows members of the organization more ways to access information. Channels and methods can include mass notifications, text alerts, email, desktop wallpapers, group chats, face-to-face meetings and others. Remember that it is better to use a multitude of channels and methods in order to emphasize to your employees how much you value and give importance to promoting a workplace that is well-informed and engaged” (2017). In conclusion, effective communication to achieve organizational excellence is about transparency, leading by example, providing opportunities for employees, and keeping the doors open for constituencies. Wrapping these themes into strategy and how you portray your brand as a part of your identity, image and reputation is the key to victory! Vdovin, Anton. (2017, September 21). Achieving Organizational Excellence Through Communication. American Psychological Association. (n.d.) The Role of Communication. Retrieved from
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  • Spring '10
  • Dr.Thomas
  • Corporate social responsibility

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