Our product offerings are narrower Milt Alden added but our line workers know

Our product offerings are narrower milt alden added

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"Our product offerings are narrower," Milt Alden added, "but our line workers know each product like the back of their hands. This allows us to produce superior products while holding our prices low." This Christmas, Alden will introduce a gift package that includes a blender, hand-mixer, stand, and bowl priced less than if these items were purchased separately. Shoppers will benefit from ________ pricing. a. product bundle b. adjustment c. seasonal d. skimming e. product line 22. Manufacturers send last year's merchandise and seconds to ________, while they send new merchandise to department stores. 23. The CEO of Comfy Carpet, Rick Hadley, was skeptical about Web-based training until his sales manager explained that online training is
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24. Measuring ________ can be difficult. A company might conduct surveys or experiments to test this in the different products they offer. 25. Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment, but the marketing department wants to promote the Green Gardens website. When customers are unable to find a product they need on the shelves of their local Green Gardens, the marketing department wants them to search for the product on the Green Gardens website. Which of the following marketing devices is the best match for this goal? a. kiosks b. e-mail c. mobile phones d. telemarketing e. catalogue marketing 26. Refer to the scenario below to answer the question that follows. Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tool only has fifteen customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tool are approximately $1 million. "You might say we have all of our eggs in one basket," says owner Arthur Deetz. Therefore, it is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tool's customers are located in Alberta, Saskatchewan, and Manitoba, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is essential. Reliable motivates its sales force in many ways. Which of the following incentives can spur the sales force to make a selling effort above what would normally be expected?
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