Participants couldnt see each other knew they would

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Participants couldn’t see each other Knew they would not learn each other’s identities after the experiment In other words, they thought they had complete and total anonymity The research team was watching them with night-vision equipment
Gergen (1973) Study: RESULTS People talked at first, but it didn’t last long Then the touching began… 90% of participants touched someone else on purpose 50% hugged someone else 33% started making out with each other One guy kissed all five women in there with him 80% reported feeling sexual excitement during the experiment After the experiment, one guy offered to pay the researchers to be let back into the room
The Internet is like putting billions of anonymous people together in a dark room The Idea of Social Sanctions and Sex We get punished for breaking social rules about sex Anonymity allows us to pursue taboo interests without threat of social sanctions From an educational standpoint, we can go to the internet to learn or satisfy curiosity without fear of reprisal From a recreational standpoint, we can go online and let our freak flags fly free without getting bashed
Why is Sex on the Internet so Popular? Variety
In 1991, there were 90 porn magz published in America 1991: World Wide Web went online 1997: 900 on-line porn sites 2010: 2,500,000 on-line porn sites
Male thirst for novelty As discussed previously, male hard-wiring is cued for variety Ambi-Joke The Internet makes guys ambidextrous: They learn to use their off-hand so they can click the mouse…
Not just variations on the one type of sex; everything goes on the Internet Type in random things, like “people that have sex with goats that are on fire” The search engine will say, “specify type of goat”

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