A physics chemistry b history archeology c sociology

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A . physics; chemistry B. history; archeology C. sociology; psychology D. art; literature E. English; mathematics 20. Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and: A. to develop basic strategies f dealing with their behavior. B. to contribute to the theoretical knowledge in those discip C. to avoid cultural reference group problems. D. to maximize postpurchase cognitive dissonance. E. to satisfy ritual consumption needs while avoiding overc 21. Generally, people buy one product or service instead of another because they: 22. The consumer decision process model represents: 23. The consumer buying process begins when:
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24. When Karen realized her dog had fleas, Karen had: A. a social- perceptual incongruence. B. a psychological need. C. a cognitive learning failure. D. a universal shopping need. E. an unsatisfied need. 25. The greater the discrepancy between a consumer's needy state and the desired state, the greater: 26. The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. 27. Upscale men's and women's clothing stores primarily appeal to consumers' __________
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needs.
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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Christopher Reinemann
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