where students are encouraged to come up with new ideas and put theminto practice under the guidance of professors from the Department of Innovation,who hold their hands and provide strong academic input on creativity and the process
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of innovation. Once the ideas become crystallized, the Munktell Science Park atthe university provides an incubation hub for the budding entrepreneurs. The Deanof the Rotman School of Management in Canada, Dr Roger Martin, envisions businessschools as places for Integrative Thinking. The Rotman School has set up a ��consultancyunder the name of Designworksto provide design services to companies��seeking business transformations. Similar approaches are under way at MIT and theUniversity of California, Berkley in the US, the Stuttgart Media University in Germanyand the Milan Institute in Italy. These act as comparators for the developmentsin India.Ne w Platform to Discuss De sign Thinking inManagement Education in IndiaWeSchool1 in Mumbai, India has chosen to create a new environment where design�thinkingand business management are woven together to create a new integrated��disciplinary approach to innovation and design thinking. It provided a new �platformto discuss Design thinking in Management by organizing a number of events to thateffect, as shown in the sections below. Through these initiatives, it became possible tospread a buzzaround the industry about the merits of bringing design thinking��intomanagement, to benefit the companies operating in all industry sectors and also thedesign houses and consultancy firms as they would now find more buy-in for the valuethat design could create in the business.WeSchool organizes events that promote design thinking in management as we areaware that any new thought has to be properly propagated to all stakeholders foritstrue value to be recognized. Some of the events have been as follows.Approaches to Design and Management in India 11713 October 2006: Design: The Next Frontier��A round table on the impact and use of design in various industry sectors like retail,banks, fast-moving consumer goods and capital markets. Interestingly all the eminentspeakers spoke about how deeply designaffects their businesses. For some, ��design��was a road to Innovationbut, for others, it was the services that were ��designedto��achieve maximum customer satisfaction. The richness of the discussion that followedhelped us to understand further how designis to be redefined every time to ��gel withthe context and how businesses can leverage on design thinkingin management��within their organizations.911 August 2007: Grow by Design���A workshop by IDEO, USA. As WeSchool was looking to bring design thinkinginto the Indian business community, it brought IDEO, the leading innovation anddesign consultancy firm in the US, to conduct a focused, two-and-a-half day innovation
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